Top 5 Digital Marketing strategy for eCommerce

As an online retailer, there are a number of tasks and tools that you can use to help you optimize every aspect of your online store to help you drive sales. I’ve highlighted the five essential tasks for you to focus on.

Shivam Digital Marketing

 

1. Monitor mobile traffic

To ensure you provide the best possible mobile shopping experience, first take a look at your mobile traffic in Google Analytic. Analyzing traffic and interactions here will give you a better idea about how many users are visiting your site via a mobile device.

2. Install Call Tracking

Recently a group of online retailers realized the importance the telephone has in hastening the path to conversion. According to a research case study released by call tracking software company, Media-hawk, customers who called a group of online retailers “converted much more quickly after a phone call”. 

Once you’ve installed the call tracking software on your website you’ll start collecting valuable data.

3. Use Heatmaps

Heatmaps provide a useful insight into what people are engaging with (clicking on) on-site as well as revealing which pieces of your content are being overlooked.

Heatmaps work on the premise that people place their mouse’s cursor over content that they’re interested in. The map then records the amount of visitors who placed their cursor in a particular spot on a landing page. On the heatmap below, orange shows the most popular areas of the page. The cooler coloured areas (green and blue) show less popular areas.

4. Run A/B Testing

A/B testing involves testing two versions of a web page. The A version is the control and the B version is the variation. Each page receives live traffic so that you can measure the effect each version has on your conversion rates.

Your tests might include simple changes to your site, including:

·         Layout

·         Headlines

·         Copywriting

·         Pricing

·         Promotions

·         Images

Then, when you’ve completed the test period, you can choose which version produced the best conversion rate, sales, or even click-through rate.

5. Google Analytics eCommerce Tracking

Google’s Ecommerce tracking enables ecommerce sites to carry across revenue numbers into their analytics account. It’s a nifty feature because it allows you to see how much revenue is generated from each of your traffic sources.

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